The Qualitative Measurement towards Emotional Feeling of Design for Product Development

Fevilia Nurnadia Adria Syaifoel, M. A.M. Megat Hamdan, M. Murrad, Hazim Aminuddin

Research output: Contribution to journalConference article

Abstract

To compete in today's ever-growing technology market, a product needs to be well presentable to the customers. It is a challenge to design a product that is able to attract customer's attention and to build their loyalty towards the product. A product needs to be designed with focus to give the maximum level of satisfaction to the end user which is the customer. That is the focus of this paper, to achieve customer's satisfaction, by studying feelings and emotional value related to product designs using Kansei Engineering (KE) and to test how important that product element (level of satisfaction) by using Kano Method (KM). KE is a method of translating human emotions and feelings into product development. The method studies the human interaction and responses when a customer sees a product, then translates it into a new improved design. However, KE cannot stand on its own. It did not specify in which extends the feeling or emotions is important in a product. After we had the design appearance parameters from KE and existing design evaluation, it need to be classified which is more important than the other is. That is why Kano Method (KM) will also be used. Since this scope of study towards an emotional feeling of design (existing part/appearance) in Kano categories not in deep function of technical requirement, so KM will help to classify parts of product into categories, which part will give fully satisfaction while using it. It studies the more important attributes considered by the customers for improvement. The objective is to find out the design priority guide that can be used to maximize customer's satisfaction. Therefore, in order to apply the qualitative measurement idea into the real situation, the headphone product is chosen (popular among students) as the product (the appearance of part, feeling when use it) domain for this study. As the results progressed, it was found out that the headband part of headphone is the most important part of the product. It needs to be durable and comfortably designed to give full satisfaction while using (Kano-functional). The research and development (R&D), and designing process of a product can be improved greatly to increase the customer's satisfaction by capturing their emotional feeling in physiological design.

Original languageEnglish
Article number012024
JournalIOP Conference Series: Materials Science and Engineering
Volume344
Issue number1
DOIs
Publication statusPublished - 16 Apr 2018
Event3rd International Conference on Science, Technology, and Interdisciplinary Research, IC-STAR 2017 - Bandar Lampung, Indonesia
Duration: 18 Sep 201720 Sep 2017

Fingerprint

Product development
Customer satisfaction
Headphones
Product design
Students

All Science Journal Classification (ASJC) codes

  • Materials Science(all)
  • Engineering(all)

Cite this

@article{466831985a2940778e0ae50ca4e04d73,
title = "The Qualitative Measurement towards Emotional Feeling of Design for Product Development",
abstract = "To compete in today's ever-growing technology market, a product needs to be well presentable to the customers. It is a challenge to design a product that is able to attract customer's attention and to build their loyalty towards the product. A product needs to be designed with focus to give the maximum level of satisfaction to the end user which is the customer. That is the focus of this paper, to achieve customer's satisfaction, by studying feelings and emotional value related to product designs using Kansei Engineering (KE) and to test how important that product element (level of satisfaction) by using Kano Method (KM). KE is a method of translating human emotions and feelings into product development. The method studies the human interaction and responses when a customer sees a product, then translates it into a new improved design. However, KE cannot stand on its own. It did not specify in which extends the feeling or emotions is important in a product. After we had the design appearance parameters from KE and existing design evaluation, it need to be classified which is more important than the other is. That is why Kano Method (KM) will also be used. Since this scope of study towards an emotional feeling of design (existing part/appearance) in Kano categories not in deep function of technical requirement, so KM will help to classify parts of product into categories, which part will give fully satisfaction while using it. It studies the more important attributes considered by the customers for improvement. The objective is to find out the design priority guide that can be used to maximize customer's satisfaction. Therefore, in order to apply the qualitative measurement idea into the real situation, the headphone product is chosen (popular among students) as the product (the appearance of part, feeling when use it) domain for this study. As the results progressed, it was found out that the headband part of headphone is the most important part of the product. It needs to be durable and comfortably designed to give full satisfaction while using (Kano-functional). The research and development (R&D), and designing process of a product can be improved greatly to increase the customer's satisfaction by capturing their emotional feeling in physiological design.",
author = "{Adria Syaifoel}, {Fevilia Nurnadia} and {Megat Hamdan}, {M. A.M.} and M. Murrad and Hazim Aminuddin",
year = "2018",
month = "4",
day = "16",
doi = "10.1088/1757-899X/344/1/012024",
language = "English",
volume = "344",
journal = "IOP Conference Series: Materials Science and Engineering",
issn = "1757-8981",
publisher = "IOP Publishing Ltd.",
number = "1",

}

The Qualitative Measurement towards Emotional Feeling of Design for Product Development. / Adria Syaifoel, Fevilia Nurnadia; Megat Hamdan, M. A.M.; Murrad, M.; Aminuddin, Hazim.

In: IOP Conference Series: Materials Science and Engineering, Vol. 344, No. 1, 012024, 16.04.2018.

Research output: Contribution to journalConference article

TY - JOUR

T1 - The Qualitative Measurement towards Emotional Feeling of Design for Product Development

AU - Adria Syaifoel, Fevilia Nurnadia

AU - Megat Hamdan, M. A.M.

AU - Murrad, M.

AU - Aminuddin, Hazim

PY - 2018/4/16

Y1 - 2018/4/16

N2 - To compete in today's ever-growing technology market, a product needs to be well presentable to the customers. It is a challenge to design a product that is able to attract customer's attention and to build their loyalty towards the product. A product needs to be designed with focus to give the maximum level of satisfaction to the end user which is the customer. That is the focus of this paper, to achieve customer's satisfaction, by studying feelings and emotional value related to product designs using Kansei Engineering (KE) and to test how important that product element (level of satisfaction) by using Kano Method (KM). KE is a method of translating human emotions and feelings into product development. The method studies the human interaction and responses when a customer sees a product, then translates it into a new improved design. However, KE cannot stand on its own. It did not specify in which extends the feeling or emotions is important in a product. After we had the design appearance parameters from KE and existing design evaluation, it need to be classified which is more important than the other is. That is why Kano Method (KM) will also be used. Since this scope of study towards an emotional feeling of design (existing part/appearance) in Kano categories not in deep function of technical requirement, so KM will help to classify parts of product into categories, which part will give fully satisfaction while using it. It studies the more important attributes considered by the customers for improvement. The objective is to find out the design priority guide that can be used to maximize customer's satisfaction. Therefore, in order to apply the qualitative measurement idea into the real situation, the headphone product is chosen (popular among students) as the product (the appearance of part, feeling when use it) domain for this study. As the results progressed, it was found out that the headband part of headphone is the most important part of the product. It needs to be durable and comfortably designed to give full satisfaction while using (Kano-functional). The research and development (R&D), and designing process of a product can be improved greatly to increase the customer's satisfaction by capturing their emotional feeling in physiological design.

AB - To compete in today's ever-growing technology market, a product needs to be well presentable to the customers. It is a challenge to design a product that is able to attract customer's attention and to build their loyalty towards the product. A product needs to be designed with focus to give the maximum level of satisfaction to the end user which is the customer. That is the focus of this paper, to achieve customer's satisfaction, by studying feelings and emotional value related to product designs using Kansei Engineering (KE) and to test how important that product element (level of satisfaction) by using Kano Method (KM). KE is a method of translating human emotions and feelings into product development. The method studies the human interaction and responses when a customer sees a product, then translates it into a new improved design. However, KE cannot stand on its own. It did not specify in which extends the feeling or emotions is important in a product. After we had the design appearance parameters from KE and existing design evaluation, it need to be classified which is more important than the other is. That is why Kano Method (KM) will also be used. Since this scope of study towards an emotional feeling of design (existing part/appearance) in Kano categories not in deep function of technical requirement, so KM will help to classify parts of product into categories, which part will give fully satisfaction while using it. It studies the more important attributes considered by the customers for improvement. The objective is to find out the design priority guide that can be used to maximize customer's satisfaction. Therefore, in order to apply the qualitative measurement idea into the real situation, the headphone product is chosen (popular among students) as the product (the appearance of part, feeling when use it) domain for this study. As the results progressed, it was found out that the headband part of headphone is the most important part of the product. It needs to be durable and comfortably designed to give full satisfaction while using (Kano-functional). The research and development (R&D), and designing process of a product can be improved greatly to increase the customer's satisfaction by capturing their emotional feeling in physiological design.

UR - http://www.scopus.com/inward/record.url?scp=85046264904&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85046264904&partnerID=8YFLogxK

U2 - 10.1088/1757-899X/344/1/012024

DO - 10.1088/1757-899X/344/1/012024

M3 - Conference article

VL - 344

JO - IOP Conference Series: Materials Science and Engineering

JF - IOP Conference Series: Materials Science and Engineering

SN - 1757-8981

IS - 1

M1 - 012024

ER -