The good salted egg using AHP

B. Ayshwarya, Phong Thanh Nguyen, Firmansyah Y. Alfian, Wahidah Hashim, K. Shankar, Yanti Aprilda, Sri Ipnuwati, Pavel A. Melnikov, Andino Maseleno

Research output: Contribution to journalArticle

Abstract

In the globalization era like nowadays, advertising marketing activities have become a trend in the world of communication to market products to the public. In order to be able to popularize a product that is less known by public, marketing can be an effective means of introducing the product to the wider community. The subjects in this study were decision support systems using the Analitical Hierarchy Process (AHP) method and the results of AHP calculations that can provide opportunities for program manager to be able to build ideas and define existing problems by making assumptions in a hierarchy and then get the desired solution and apply intelligently a complex mathematical approach based on a qualitative approach that can be accepted by all stakeholders and program managers. In this study, it was observed to consist of two factors, namely the factors of constraint and supporting factors with the criteria and sub-criteria considered by the two factors and alternatives that would later be chosen as the best marketing strategy for increasing sales of salted eggs. Based on the results of the study, alternative A1 produced a weight of 17 by occupying priority 1, alternative A2 produced a weight of 10.6 with occupying priority 2.

Original languageEnglish
Pages (from-to)1526-1532
Number of pages7
JournalInternational Journal of Recent Technology and Engineering
Volume8
Issue number2 Special Issue 3
DOIs
Publication statusPublished - 01 Jul 2019

Fingerprint

Marketing
Managers
Decision support systems
Sales
Egg
Factors
Communication

All Science Journal Classification (ASJC) codes

  • Engineering(all)
  • Management of Technology and Innovation

Cite this

Ayshwarya, B., Nguyen, P. T., Alfian, F. Y., Hashim, W., Shankar, K., Aprilda, Y., ... Maseleno, A. (2019). The good salted egg using AHP. International Journal of Recent Technology and Engineering, 8(2 Special Issue 3), 1526-1532. https://doi.org/10.35940/ijrte.B1279.0782S319
Ayshwarya, B. ; Nguyen, Phong Thanh ; Alfian, Firmansyah Y. ; Hashim, Wahidah ; Shankar, K. ; Aprilda, Yanti ; Ipnuwati, Sri ; Melnikov, Pavel A. ; Maseleno, Andino. / The good salted egg using AHP. In: International Journal of Recent Technology and Engineering. 2019 ; Vol. 8, No. 2 Special Issue 3. pp. 1526-1532.
@article{86a640afd2d7409e9a0a0cd5c80e95d0,
title = "The good salted egg using AHP",
abstract = "In the globalization era like nowadays, advertising marketing activities have become a trend in the world of communication to market products to the public. In order to be able to popularize a product that is less known by public, marketing can be an effective means of introducing the product to the wider community. The subjects in this study were decision support systems using the Analitical Hierarchy Process (AHP) method and the results of AHP calculations that can provide opportunities for program manager to be able to build ideas and define existing problems by making assumptions in a hierarchy and then get the desired solution and apply intelligently a complex mathematical approach based on a qualitative approach that can be accepted by all stakeholders and program managers. In this study, it was observed to consist of two factors, namely the factors of constraint and supporting factors with the criteria and sub-criteria considered by the two factors and alternatives that would later be chosen as the best marketing strategy for increasing sales of salted eggs. Based on the results of the study, alternative A1 produced a weight of 17 by occupying priority 1, alternative A2 produced a weight of 10.6 with occupying priority 2.",
author = "B. Ayshwarya and Nguyen, {Phong Thanh} and Alfian, {Firmansyah Y.} and Wahidah Hashim and K. Shankar and Yanti Aprilda and Sri Ipnuwati and Melnikov, {Pavel A.} and Andino Maseleno",
year = "2019",
month = "7",
day = "1",
doi = "10.35940/ijrte.B1279.0782S319",
language = "English",
volume = "8",
pages = "1526--1532",
journal = "International Journal of Recent Technology and Engineering",
issn = "2277-3878",
publisher = "Blue Eyes Intelligence Engineering and Sciences Publication",
number = "2 Special Issue 3",

}

Ayshwarya, B, Nguyen, PT, Alfian, FY, Hashim, W, Shankar, K, Aprilda, Y, Ipnuwati, S, Melnikov, PA & Maseleno, A 2019, 'The good salted egg using AHP', International Journal of Recent Technology and Engineering, vol. 8, no. 2 Special Issue 3, pp. 1526-1532. https://doi.org/10.35940/ijrte.B1279.0782S319

The good salted egg using AHP. / Ayshwarya, B.; Nguyen, Phong Thanh; Alfian, Firmansyah Y.; Hashim, Wahidah; Shankar, K.; Aprilda, Yanti; Ipnuwati, Sri; Melnikov, Pavel A.; Maseleno, Andino.

In: International Journal of Recent Technology and Engineering, Vol. 8, No. 2 Special Issue 3, 01.07.2019, p. 1526-1532.

Research output: Contribution to journalArticle

TY - JOUR

T1 - The good salted egg using AHP

AU - Ayshwarya, B.

AU - Nguyen, Phong Thanh

AU - Alfian, Firmansyah Y.

AU - Hashim, Wahidah

AU - Shankar, K.

AU - Aprilda, Yanti

AU - Ipnuwati, Sri

AU - Melnikov, Pavel A.

AU - Maseleno, Andino

PY - 2019/7/1

Y1 - 2019/7/1

N2 - In the globalization era like nowadays, advertising marketing activities have become a trend in the world of communication to market products to the public. In order to be able to popularize a product that is less known by public, marketing can be an effective means of introducing the product to the wider community. The subjects in this study were decision support systems using the Analitical Hierarchy Process (AHP) method and the results of AHP calculations that can provide opportunities for program manager to be able to build ideas and define existing problems by making assumptions in a hierarchy and then get the desired solution and apply intelligently a complex mathematical approach based on a qualitative approach that can be accepted by all stakeholders and program managers. In this study, it was observed to consist of two factors, namely the factors of constraint and supporting factors with the criteria and sub-criteria considered by the two factors and alternatives that would later be chosen as the best marketing strategy for increasing sales of salted eggs. Based on the results of the study, alternative A1 produced a weight of 17 by occupying priority 1, alternative A2 produced a weight of 10.6 with occupying priority 2.

AB - In the globalization era like nowadays, advertising marketing activities have become a trend in the world of communication to market products to the public. In order to be able to popularize a product that is less known by public, marketing can be an effective means of introducing the product to the wider community. The subjects in this study were decision support systems using the Analitical Hierarchy Process (AHP) method and the results of AHP calculations that can provide opportunities for program manager to be able to build ideas and define existing problems by making assumptions in a hierarchy and then get the desired solution and apply intelligently a complex mathematical approach based on a qualitative approach that can be accepted by all stakeholders and program managers. In this study, it was observed to consist of two factors, namely the factors of constraint and supporting factors with the criteria and sub-criteria considered by the two factors and alternatives that would later be chosen as the best marketing strategy for increasing sales of salted eggs. Based on the results of the study, alternative A1 produced a weight of 17 by occupying priority 1, alternative A2 produced a weight of 10.6 with occupying priority 2.

UR - http://www.scopus.com/inward/record.url?scp=85071753685&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85071753685&partnerID=8YFLogxK

U2 - 10.35940/ijrte.B1279.0782S319

DO - 10.35940/ijrte.B1279.0782S319

M3 - Article

VL - 8

SP - 1526

EP - 1532

JO - International Journal of Recent Technology and Engineering

JF - International Journal of Recent Technology and Engineering

SN - 2277-3878

IS - 2 Special Issue 3

ER -

Ayshwarya B, Nguyen PT, Alfian FY, Hashim W, Shankar K, Aprilda Y et al. The good salted egg using AHP. International Journal of Recent Technology and Engineering. 2019 Jul 1;8(2 Special Issue 3):1526-1532. https://doi.org/10.35940/ijrte.B1279.0782S319