The effect of green growth strategy on corporate sustainability performance

Maryam Jamilah Asha’Ari, Salina Daud

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Imbalance of the environmental systems and economy activities are putting development and economic growth at risks and thus Malaysian government is focusing on corporate sustainability in the country. In achieving sustainability, Malaysian organizations have to play their role in handling the challenges of sustainability issues. This study will explore the green growth strategy features which discuss on the keys to sustain the strategy, marketing emphasis, production emphasis, product line, basis of competitive advantage and strategic target. The objective of this paper is to propose a conceptual framework on the relationship between green growth strategy and corporate sustainability performance. Future study is proposed to conduct an empirical analysis of green growth strategy on corporate sustainability performance.

Original languageEnglish
Pages (from-to)8668-8674
Number of pages7
JournalAdvanced Science Letters
Volume23
Issue number9
DOIs
Publication statusPublished - 01 Sep 2017

Fingerprint

Sustainability
Sustainable development
sustainability
Growth
performance
Economic Development
Marketing
Organizations
Economic Growth
Empirical Analysis
empirical analysis
role play
conceptual framework
marketing
economic growth
Baseline
Strategy
effect
Economics
Target

All Science Journal Classification (ASJC) codes

  • Computer Science(all)
  • Health(social science)
  • Mathematics(all)
  • Education
  • Environmental Science(all)
  • Engineering(all)
  • Energy(all)

Cite this

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The effect of green growth strategy on corporate sustainability performance. / Asha’Ari, Maryam Jamilah; Daud, Salina.

In: Advanced Science Letters, Vol. 23, No. 9, 01.09.2017, p. 8668-8674.

Research output: Contribution to journalArticle

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