Sustainability and business: What is green corporate image? What is green corporate image?

Vathana Bathmanathan, Chikako Hironaka

Research output: Contribution to journalConference article

8 Citations (Scopus)

Abstract

Green corporate image is reckoned to be the driving factor in the current business setups. Stakeholder’s green perception of the firm encourages growth of businesses. Organisation is moving from conventional businesses to running businesses with sustainable agenda that creates values to their brand. This paper analyses several green corporate image initiatives and concepts by various researches and shares how this can be essential for business.
Original languageEnglish
Article number012049
JournalIOP Conference Series: Earth and Environmental Science
Volume32
Issue number1
DOIs
Publication statusPublished - 19 Apr 2016
Event2nd International Conference on Advances in Renewable Energy and Technologies, ICARET 2016 - Putrajaya, Malaysia
Duration: 23 Feb 201625 Feb 2016

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All Science Journal Classification (ASJC) codes

  • Environmental Science(all)
  • Earth and Planetary Sciences(all)

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