Green corporate image is reckoned to be the driving factor in the current business setups. Stakeholder’s green perception of the firm encourages growth of businesses. Organisation is moving from conventional businesses to running businesses with sustainable agenda that creates values to their brand. This paper analyses several green corporate image initiatives and concepts by various researches and shares how this can be essential for business.
|Journal||IOP Conference Series: Earth and Environmental Science|
|Publication status||Published - 19 Apr 2016|
|Event||2nd International Conference on Advances in Renewable Energy and Technologies, ICARET 2016 - Putrajaya, Malaysia|
Duration: 23 Feb 2016 → 25 Feb 2016
All Science Journal Classification (ASJC) codes
- Environmental Science(all)
- Earth and Planetary Sciences(all)