Measuring arab tourists’ satisfaction and loyalty towards malaysia

Alamer Gadah Atiq, Zainon Binti Mat Sharif, Abdullah Sarwar

Research output: Contribution to journalArticle


There is a considerable measure of reasons that effect tourists in choosing their destination, however, there is no decisive model for Arab tourists' satisfaction and loyalty yet exists. Accordingly, this examination concentrated on recognizing the variables that effect Arab tourists' satisfaction and loyalty towards Malaysia as a tourism destination. Data were collected from Arab tourists. Systematic sampling method has been utilized to obtain the data from 329 respondents. PLS-SEM was used to test the proposed model and hypothesis. The findings show that tourist attractions, promotional activities, safety and security have significant relationship to Arab tourist’s satisfaction and loyalty. The study contribution, limitation and future study directions were also discussed.

Original languageEnglish
Pages (from-to)597-613
Number of pages17
JournalInternational Journal of Business and Management Science
Issue number3
Publication statusPublished - 01 Jan 2018


All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Economics and Econometrics

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