Due to the growing development and integration of technology in healthcare domain, the amount of electronic medical records (EMR) denoting as big data characteristic are being collected by healthcare organizations have increased. Previous researches agreed that if the record is related with medical information, there is a need to ensure the privacy of these information. To address these concerns, it must be ensured that EMR are collected and communicated securely, accessed only by authorized parties and are not being disclosed to unauthorized parties when disseminated. In Malaysia, healthcare organizations need to ensure the privacy of EMR in compliance of Personal Data Protection Act (PDPA) 2010. This preliminary study is aimed to explore and understand the influencing factors of information privacy concerns in EMR. Seven (7) respondents were individually interviewed to explore the influencing factors they had experienced. This paper highlights six (6) constructs that emerged based on the research questions derived from the in-depth interviews. The findings of this on-going study proceed with designing a conceptual model.