Geomarketing using remote sensing: A study on marketing and planning development strategy at Northern Riyadh

Zouheir Sallman, Fathoni Usman

Research output: Contribution to journalArticle

Abstract

Determination of market size is a critical factor for the success of any company or business activity. This paper presents a study to provide a clear vision using remote sensing for Geomarketing and industry purposes. In order to estimate market size in the study area based on spatial data, Satellite images, Spot 6, with a 1.5 m resolution, will be used with two different dates during the year 2016. It is used to determine the growth in the housing sector with building types and construction levels in the micro-geographic area of Northern Riyadh. It is also used to identify the expected need for products of each district and the approximate time required for installation. By using remote sensing data for Geomarketing, strategies for marketing, planning and housing development could be setup.

Original languageEnglish
Pages (from-to)112-117
Number of pages6
JournalInternational Journal of Engineering and Technology(UAE)
Volume7
Issue number4
DOIs
Publication statusPublished - 01 Jan 2018

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Marketing
Remote sensing
Planning
Industry
Growth
Satellites

All Science Journal Classification (ASJC) codes

  • Biotechnology
  • Computer Science (miscellaneous)
  • Environmental Engineering
  • Chemical Engineering(all)
  • Engineering(all)
  • Hardware and Architecture

Cite this

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