Factors affecting the awareness of biodiversity conservation among students in Malaysia private university

Nurul Jannah Jalil, Zainon Mat Sharif

Research output: Contribution to journalArticle


Recently, biodiversity loss has become direr international. Human behavior is one of the causes that harm the biodiversity richness. Malaysia which is known as the megadiversity country also facing with the similar problem. Conservation of the biodiversity must be taken seriously and importantly by people to maintain the relationship between human and nature because we are affecting each other. Thus, this research was aiming to evaluate the relationship between human attitude, experience and knowledge toward the awareness of biodiversity conservation. The research was conducted using 4 variables from Ajzen's Theory of Planned Behavior (TPB) which are behavior, perceived behavioral control, subjective norms and attitude. This study was carried out in Malaysia by conducting a survey of 30 students from a private university. The findings of this study indicate that the mentioned have given the positive effect to the awareness of biological diversity conservation. In addition, the relation of knowledge and attitude also show the great correlation between themselves. Therefore, knowledge, experience and attitude are the factors that could increase peoples' awareness towards the bio-diversity conservation and knowledge is the greatest influence in creating peoples' awareness.

Original languageEnglish
Pages (from-to)791-795
Number of pages5
JournalInternational Journal of Engineering and Technology(UAE)
Issue number4
Publication statusPublished - 01 Jan 2018

All Science Journal Classification (ASJC) codes

  • Biotechnology
  • Computer Science (miscellaneous)
  • Environmental Engineering
  • Chemical Engineering(all)
  • Engineering(all)
  • Hardware and Architecture

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