An alarming fact that surprisingly not many locals are aware of is that Malaysia has been labelled as Asia’s fattest country in the year 2015 up until now. With abundance of food comes immense responsibility to take care of our health, however that is not the case for Malaysians. Based on the survey distributed, not many integrate exercising as a part of their weekly routine as they prioritize their work/study over a 20-minute workout session. The repercussions of this unhealthy habit are severe, and May cause a global pandemic of obese-stricken populations in the future. With that being said, ‘Endure’ is an application proposed to aid in mitigating the issue mentioned. It is a fitness application that incorporates a gaming environment enabling the user to be the first-person player in a horror-themed game. Using immersive technology such as Augmented Reality (AR), users are able to play this chapter-by-chapter application whilst outdoors or indoors. Endure encourages users to challenge themselves by increasing the distance for each level while limiting the time required to complete each one of them. With the aid of an AR game object, users will be pushed to keep their virtual-selves alive by increasing their pace with regards to the countdown timer. In short, the application is developed to motivate users to keep their feet moving by creating a virtually fun environment for the players.