Developing and Validating an Instrument to Measure the Trust Effect Towards Instagram Sellers

Salwa Mustafa Din, Ramona Ramli, Asmidar Abu Bakar

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Social commerce (s-commerce) has gained its popularity among users of social media sites as an online shopping platform including Instagram. Since its introduction in 2010, Instagram has become a chosen S-Commerce platform due to its easy to use features, its image attractiveness and its non-distracting interface. However, trust remains as the main issue in Instagram since Instagram involves mostly Consumer-to-Consumer (C2C) and transactions are made through private accounts. This study proposes an instrument to evaluate the trustworthiness of Instagram sellers and validates the items using statistical techniques. A questionnaire was designed and distributed as the instrument. Data was collected and analysed using SPSS to test on the item’s reliability. 41 responses were collected for the pilot study, and the finding shows that the instrument is a valid and reliable measurement for the research model development.

Original languageEnglish
Title of host publicationAdvances in Electronics Engineering - Proceedings of the ICCEE 2019
EditorsZahriladha Zakaria, Rabiah Ahmad
PublisherSpringer
Pages281-289
Number of pages9
ISBN (Print)9789811512889
DOIs
Publication statusPublished - 01 Jan 2020
EventInternational Conference on Computer Science, Electrical and Electronic Engineering, ICCEE 2019 - Kuala Lumpur, Malaysia
Duration: 29 Apr 201930 Apr 2019

Publication series

NameLecture Notes in Electrical Engineering
Volume619
ISSN (Print)1876-1100
ISSN (Electronic)1876-1119

Conference

ConferenceInternational Conference on Computer Science, Electrical and Electronic Engineering, ICCEE 2019
CountryMalaysia
CityKuala Lumpur
Period29/04/1930/04/19

All Science Journal Classification (ASJC) codes

  • Industrial and Manufacturing Engineering

Cite this

Din, S. M., Ramli, R., & Bakar, A. A. (2020). Developing and Validating an Instrument to Measure the Trust Effect Towards Instagram Sellers. In Z. Zakaria, & R. Ahmad (Eds.), Advances in Electronics Engineering - Proceedings of the ICCEE 2019 (pp. 281-289). (Lecture Notes in Electrical Engineering; Vol. 619). Springer. https://doi.org/10.1007/978-981-15-1289-6_26