Business and technical graduates personality traits: A comparative evaluation

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The study highlights the practicality of importance-performance analysis as a means of assessing the importance of personality traits dimension that should be possessed by Malaysian graduates. The importance-performance analysis was used to evaluate the gap in the personality's traits possessed by Business and Technical Graduates. The study was carried out in two phases, namely Phase 1 which involved a focus group session and Phase 2 which focused on establishing a questionnaire appropriate for the study across a diverse range of industries. The questionnaires were distributed to managers selected from a sampling frame. Graduates' personality attributes were analysed in terms of big five personality traits, which include openness, conscientiousness, extroversion, agreeableness and emotional stability traits. The findings of this study suggest that the Higher Education Institutions in Malaysia should target improvements on a specific personality development component pertaining to openness and extroversion personality for business management graduates and conscientiousness personality for technical graduates as part of the curriculum development strategies of these Higher Education Institutions.

Original languageEnglish
Title of host publicationInnovation and Knowledge Management
Subtitle of host publicationA Global Competitive Advantage - Proceedings of the 16th International Business Information Management Association Conference, IBIMA 2011
PublisherInternational Business Information Management Association, IBIMA
Pages1451-1464
Number of pages14
ISBN (Print)9780982148952
Publication statusPublished - 01 Jan 2011
Event16th International Business Information Management Association Conference, IBIMA 2011 - Kuala Lumpur, Malaysia
Duration: 29 Jun 201130 Jun 2011

Publication series

NameInnovation and Knowledge Management: A Global Competitive Advantage - Proceedings of the 16th International Business Information Management Association Conference, IBIMA 2011
Volume3

Other

Other16th International Business Information Management Association Conference, IBIMA 2011
CountryMalaysia
CityKuala Lumpur
Period29/06/1130/06/11

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Management Information Systems
  • Management of Technology and Innovation
  • Information Systems and Management

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  • Cite this

    Abidin, N., & Daud, S. (2011). Business and technical graduates personality traits: A comparative evaluation. In Innovation and Knowledge Management: A Global Competitive Advantage - Proceedings of the 16th International Business Information Management Association Conference, IBIMA 2011 (pp. 1451-1464). (Innovation and Knowledge Management: A Global Competitive Advantage - Proceedings of the 16th International Business Information Management Association Conference, IBIMA 2011; Vol. 3). International Business Information Management Association, IBIMA.