A self-Adaptive customer-oriented framework for intelligent strategic marketing: A multi-Agent system approach to website development for learning institutions

Moamin A. Mahmoud, Mohd Sharifuddin Ahmad

Research output: Chapter in Book/Report/Conference proceedingConference contribution

5 Citations (Scopus)

Abstract

In this paper, we argue that current universities' websites provide essential information for visitors but they do not support strategic marketing issues. Consequently, this paper discusses the possibility of proposing an intelligent strategic marketing via self-Adaptive customer-oriented website. The idea is to provide a satisfying factor for visitors once they click and open a university's website page. The proposed framework consists of three main phases which are, e-questionnaire development, grouping society process, and tactical adaptation process. The first phase is achieved by conducting interviews with different people from different areas about their main concerns when they select a university and subsequently come up with an e-questionnaire. The second phase is operated by a multi-Agent system that analyzes a society member's responses to the e-questionnaire and discovers the member's various preferences. The third phase is operated by a facilitator agent that performs tactical adaption to the website's content via a customer-oriented approach. The customer-oriented approach works on matching each group preferences with the website content. Finally, the self-Adaptive website displays materials to these groups according to their preferences.

Original languageEnglish
Title of host publication2015 International Symposium on Agents, Multi-Agent Systems and Robotics, ISAMSR 2015
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages1-5
Number of pages5
ISBN (Electronic)9781509002788
DOIs
Publication statusPublished - 12 Jan 2016
Event1st International Symposium on Agents, Multi-Agent Systems and Robotics, ISAMSR 2015 - Putrajaya, Malaysia
Duration: 18 Aug 201519 Aug 2015

Publication series

Name2015 International Symposium on Agents, Multi-Agent Systems and Robotics, ISAMSR 2015

Other

Other1st International Symposium on Agents, Multi-Agent Systems and Robotics, ISAMSR 2015
CountryMalaysia
CityPutrajaya
Period18/08/1519/08/15

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All Science Journal Classification (ASJC) codes

  • Computer Science Applications
  • Artificial Intelligence
  • Decision Sciences (miscellaneous)

Cite this

A. Mahmoud, M., & Ahmad, M. S. (2016). A self-Adaptive customer-oriented framework for intelligent strategic marketing: A multi-Agent system approach to website development for learning institutions. In 2015 International Symposium on Agents, Multi-Agent Systems and Robotics, ISAMSR 2015 (pp. 1-5). [7379121] (2015 International Symposium on Agents, Multi-Agent Systems and Robotics, ISAMSR 2015). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/ISAMSR.2015.7379121