A review on trust factors affecting purchase intention on instagram

Salwa Mustafa Din, Ramona Ramli, Asmidar Abu Bakar

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The evolution of online buying and selling activities through Social Commerce (S-Commerce) have emerged with the rapid growth of Social Media users especially on Instagram. Instagram, a visual-based S-Commerce platform is chosen due to its uniqueness features and easy access. Nevertheless, trust issues such as frauds, scammers and misleading information is costly for both sellers and buyers on Instagram. This paper discusses the trust factors on Instagram and proposes a conceptual trust framework for Instagram based on three dimensions; People, Technology and Information which shows the relationship between the factors and trust, and trust with purchase intention on Instagram.

Original languageEnglish
Title of host publication2018 IEEE Conference on Application, Information and Network Security, AINS 2018
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages49-53
Number of pages5
ISBN (Electronic)9781538669259
DOIs
Publication statusPublished - 31 Jan 2019
Event2018 IEEE Conference on Application, Information and Network Security, AINS 2018 - Langkawi, Kedah, Malaysia
Duration: 21 Nov 201822 Nov 2018

Publication series

Name2018 IEEE Conference on Application, Information and Network Security, AINS 2018

Conference

Conference2018 IEEE Conference on Application, Information and Network Security, AINS 2018
CountryMalaysia
CityLangkawi, Kedah
Period21/11/1822/11/18

All Science Journal Classification (ASJC) codes

  • Software
  • Computer Networks and Communications
  • Safety, Risk, Reliability and Quality

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  • Cite this

    Din, S. M., Ramli, R., & Abu Bakar, A. (2019). A review on trust factors affecting purchase intention on instagram. In 2018 IEEE Conference on Application, Information and Network Security, AINS 2018 (pp. 49-53). [8631501] (2018 IEEE Conference on Application, Information and Network Security, AINS 2018). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/IISA.2018.8631501