• 19 Citations
  • 1 h-Index
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Personal profile

Personal profile

Master of Science (Finance)

External positions

Member, International Economics Development & Research Ctr


Fingerprint Dive into the research topics where Noraini Ismail is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
Malaysia Business & Economics
Purchase intention Business & Economics
Subjective norm Business & Economics
Mass media Business & Economics
Word-of-mouth Business & Economics
Macroeconomic factors Business & Economics
Insurance companies Business & Economics
Company performance Business & Economics

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Research Output 2016 2018

  • 19 Citations
  • 1 h-Index
  • 2 Article
Company performance
Macroeconomic factors
Insurance companies
Interest rates
18 Citations (Scopus)

The roles of mass media, word of mouth and subjective norm in family takaful purchase intention

Md Husin, M., Ismail, N. & Ab Rahman, A., 07 Mar 2016, In : Journal of Islamic Marketing. 7, 1, p. 59-73 15 p.

Research output: Contribution to journalArticle

Subjective norm
Mass media
Purchase intention