• 199 Citations
  • 8 h-Index
20092019
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Personal profile

Personal profile

Masters of Computer Science - IT Management

Fingerprint Dive into the research topics where Mohana Shanmugam is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 1 Similar Profiles
commerce Social Sciences
Online Communities Mathematics
Project Management Mathematics
electronic business Social Sciences
Iran Social Sciences
banking Social Sciences
Sector Mathematics
customer Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2009 2019

  • 199 Citations
  • 8 h-Index
  • 11 Article
  • 4 Conference contribution
  • 3 Chapter
1 Citation (Scopus)

Formulation of an integrated social commerce framework to promote social capital for energy sectors

Shanmugam, M., Karunakaran, V. & Amidi, A., 01 Jan 2019, In : Indonesian Journal of Electrical Engineering and Computer Science. 15, 1, p. 427-434 8 p.

Research output: Contribution to journalArticle

Open Access
Sector
Malaysia
Formulation
Energy
Profitability

Winning engaged consumers: The rules of brand engagement and intention of co-creation in social commerce

Bazi, S., Hajli, A., Hajli, N., Shanmugam, M. & Lin, X., 01 Jan 2019, (Accepted/In press) In : Information Technology and People.

Research output: Contribution to journalArticle

commerce
social support
Values
value theory
information exchange

An explanatory investigation on the role of communication antecedents in project management

Karuppiah, S. D., Marthandan, G. & Shanmugam, M., 15 Dec 2018, In : Journal of Theoretical and Applied Information Technology. 96, 23, p. 7904-7916 13 p.

Research output: Contribution to journalArticle

Project Management
Project management
Communication
Performance Management
Structural Equation Modeling
51 Citations (Scopus)

Branding co-creation with members of online brand communities

Hajli, N., Shanmugam, M., Papagiannidis, S., Zahay, D. & Richard, M. O., 01 Jan 2017, In : Journal of Business Research. 70, p. 136-144 9 p.

Research output: Contribution to journalArticle

Branding
Co-creation
Brand community
Online communities
Social media

Measuring continuance participation in online communities

Shanmugam, M., Jusoh, Y. Y., Jabar, M. A. & Nor, R. N. H., 15 Aug 2017, In : Journal of Theoretical and Applied Information Technology. 95, 15, p. 3513-3522 10 p.

Research output: Contribution to journalArticle

Online Communities
Significance level
Managers
Efficacy
Simulation