• 150 Citations
  • 7 h-Index
20092019
If you made any changes in Pure these will be visible here soon.

Personal profile

Personal profile

Masters of Computer Science - IT Management

Fingerprint Dive into the research topics where Mohana Shanmugam is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 6 Similar Profiles
Electric utilities Engineering & Materials Science
commerce Social Sciences
electronic business Social Sciences
Project management Engineering & Materials Science
Iran Social Sciences
banking Social Sciences
Information systems Engineering & Materials Science
customer Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2009 2019

  • 150 Citations
  • 7 h-Index
  • 10 Article
  • 4 Conference contribution
  • 3 Chapter

Winning engaged consumers: The rules of brand engagement and intention of co-creation in social commerce

Bazi, S., Hajli, A., Hajli, N., Shanmugam, M. & Lin, X., 01 Jan 2019, (Accepted/In press) In : Information Technology and People.

Research output: Contribution to journalArticle

commerce
social support
Values
value theory
information exchange

An explanatory investigation on the role of communication antecedents in project management

Karuppiah, S. D., Marthandan, G. & Shanmugam, M., 15 Dec 2018, In : Journal of Theoretical and Applied Information Technology. 96, 23, p. 7904-7916 13 p.

Research output: Contribution to journalArticle

Project Management
Project management
Communication
Performance Management
Structural Equation Modeling
34 Citations (Scopus)

Branding co-creation with members of online brand communities

Hajli, N., Shanmugam, M., Papagiannidis, S., Zahay, D. & Richard, M. O., 01 Jan 2017, In : Journal of Business Research. 70, p. 136-144 9 p.

Research output: Contribution to journalArticle

Branding
Co-creation
Brand community
Online communities
Social media

Measuring continuance participation in online communities

Shanmugam, M., Jusoh, Y. Y., Jabar, M. A. & Nor, R. N. H., 15 Aug 2017, In : Journal of Theoretical and Applied Information Technology. 95, 15, p. 3513-3522 10 p.

Research output: Contribution to journalArticle

Online Communities
Significance level
Managers
Efficacy
Simulation
28 Citations (Scopus)

The applications of social commerce constructs

Shanmugam, M., Sun, S., Amidi, A., Khani, F. & Khani, F., 01 Jun 2016, In : International Journal of Information Management. 36, 3, p. 425-432 8 p.

Research output: Contribution to journalArticle

commerce
internet community
social support
facebook
Malaysia